01  The trendsetters of the new era  Two young teams

　　The success of "Becoming a Top Student: Starting from College" cannot be separated from the efforts of two young teams, the Children's Publishing Branch and Time Study, behind it. Each member of the team is a striving and competitive trendsetter.

　　The Children's Publishing Branch of China Map Publishing Group was established in January 2021, and in the same year, the Kids' Maps brand was founded. At present, the team consists of 15 members and is a practical and creative team composed of a group of young people with innovative thinking and childlike innocence as the main force. More importantly, in the face of the new era, new opportunities, and new challenges, the Children's Publishing Branch has been based on innovative editing and marketing models since its establishment, achieving a positive interaction between editing and marketing, and involving channels in the entire publishing process.

　　New marketing models such as Tiktok live broadcast, video streaming and community e-commerce have had a huge impact on publishing houses, changing publishing practitioners' topic selection planning, content creation ideas, production models and cycles, sales channels and patterns. In terms of marketing, hosts and influencers need to have a deep understanding of the product and fully convey the content and features of the book to readers.

　　The Children's Publishing Branch seizes this characteristic by conducting in-depth communication with channels from the beginning of topic selection, and making products based on the needs of the target audience, achieving the goal of editors knowing how to do it and channels knowing how to broadcast it. It can be said that from product planning, preparation, design, review to book operation and sales, from the node of topic selection and listing to various details, the creation and channels can achieve seamless and meticulous coordination between both parties. Due to the high participation of channel partners, since its establishment, most of the book products published by the Children's Branch have been directly delivered from the printing factory to the channel warehouse, achieving zero returns and zero inventory.

　　Yueshan Culture's brand "Time Learning" has become a leading brand in content e-commerce platforms, establishing stable and deep cooperative relationships with e-commerce platforms and influencers. The company has got through Tiktok's global sales model in the marketing link, covering short video, live broadcast, shopping mall, private domain and other marketing models. Timeology has gradually expanded channels including Kwai, Taobao, JD, Pinduoduo, Vipshop, WeChat private domain and offline distribution. Through multidimensional data analysis of user clicks, transformations and comments, it can more accurately understand the pain points of users' needs, thus greatly improving the success rate of explosive product research and development. At the same time, Time Learning Company has established a complete product research and development closed-loop system, with its own unique creative topic selection concept, content creation system, and innovative product expression forms.

　　02  Sparks of collision  Closely linking to ensure the vitality and profit space of books

　　Two teams, one is a rising star in the publishing industry, daring to innovate and take the lead; A leader in content e-commerce platforms and global sales. Two young teams leveraged their respective strengths and continuously exchanged ideas in the planning and marketing of "Becoming a Top Student, Starting from University", achieving seamless communication and connection throughout the entire process, which also laid the foundation for the success of this series of books.

　　Clear and efficient initial acquaintance

　　At the beginning of 2023, the Children's Publishing Branch of China Map Publishing Group had its first contact with the Time Study team. The communication between the two parties was clear and efficient. After introducing their respective publishing plans, the two teams opened the door to cooperation in just one hour of communication, promoting multiple publishing intentions.

　　In depth topic planning

　　The rise of traffic on short and direct platforms has intensified the trend of integrating content, marketing, and sales. In terms of execution, the team needs to understand topic selection, content creation, and be able to attract traffic, and be sensitive to prices, discounts, and channels; We need to pay attention to the dissemination patterns of various content platforms, the evolution of the self media influencer ecosystem, traffic generation and spillover effects, as well as the growth points of the segmented fields of the planned books. Before selecting a topic, it is necessary to conduct topic analysis, content judgment, data monitoring, and time planning, and prepare for influencer live streaming and short video presentation.

　　At the same time, both parties need to communicate well before planning, such as unified price limit, dynamic sales feedback, printing prediction, etc. The planning of this book set has conducted meticulous research on product positioning, functional features, user evaluations, and other aspects. Through in-depth and meticulous preliminary research, we have focused on hot topics such as the June college entrance examination and subsequent application for college majors. We have conducted in-depth research on reader needs, market demand, collected feedback and suggestions from readers of similar competitors, analyzed the reading habits and preferences of readers of this type of book, identified the book's positioning, planned the content outline, and developed a promotion plan to make the book more in line with readers' needs and expectations.

　　Careful and meticulous division of labor planning

　　The Children's Publishing Branch is fully responsible for the content coordination, operation, and editing of this set of books, including developing editing and production plans, communicating with the editorial team, implementing the book production process, serving as the editor and processor of the books, actively cooperating with marketing, and fully supporting printing. The Time Study team is responsible for building the submission team, planning time nodes, and related design work.

　　Due to the tight timeline and heavy workload, the team not only formulated an overall plan, but also developed weekly and daily work plans. Both parties will have efficient and in-depth discussions and exchanges on the outline, layout, sample chapters, and details of the content anytime and anywhere.

　　Compact and strict timeline

　　As a book that students need before and after the college entrance examination, after analysis and judgment, the best time to list it is at the end of May. Based on this, both teams have made strict plans for personnel arrangement, workflow, and time nodes. The work progress has been reported daily, and the responsible person has timely coordinated and adjusted for difficulties and problems.

　　A work team capable of fighting tough battles

　　In the creation of this series of books, the editors of the children's publishing branch play a crucial role. They not only strictly reviewed the manuscript and had countless communications with the author, but also ensured the accuracy and practicality of the information in the book. At the same time, the entire team also pays attention to detail control, from the title, body text, images, layout, to book binding design, printing technology, etc., and follows up throughout the process.

　　The excellent digital operational capabilities of Time Learning have played a crucial role. Through the company's layout across the Internet, we can not only gain insight into the needs of users, but also quickly reach tens of millions of users, greatly improving the success rate of book research and development and book sales.

　　Based on practical experience, once a 100000 level best-selling product is launched, its sales speed requires the publishing team to respond quickly in order to coordinate the efficient operation of printing, distribution, logistics and other systems to ensure that other e-commerce platforms can handle traffic. Therefore, the printing and distribution team is also very awesome, and their continuous efforts ensure the vitality and profit space of books.